We are proud to be associated with one of Japans leading manufacturers as as the history below details one that strives for excellence in everything it does. Our association is with the All Terrain Vehicle franchise and more recently a move into golf carts as well. The company supply machines that meet only the highest standards and supply a parts and aftermarket back up to match. Read some of the history of Yamaha below or browse the site to discover more about the products we offer from them.
Yamaha Motor is Born When Yamaha Motor Co., Ltd. was established in Japan in July 1955, it was a relative latecomer in a market where as many as 150 motorcycle manufacturers competed for survival. New ones were starting up and others were folding at a tremendous pace, and few survived the challenge. In Yamaha Motor's story, you will recognise the spirit of challenge in these early years that forged the company into the global corporate group we are today, in pursuit of the perpetual goal of being best in the world market.
Yamaha's First Motorcycle
It all began when then president of Nippon Gakki, (now Yamaha Corporation,) Genichi Kawakami, put to use some machining equipment used in the production of metal airline propellers to develop the first Yamaha motorcycle. It was the YA-1, nicknamed “Aka-tombo” which means red dragonfly.
With a starting capital of 30 million yen, 274 employees and two single-story wooden factory buildings with a capacity to turn out 200 motorcycles a month, the fledgling company dared to confront competition, a will that came to forge the company spirit of challenge. Yamaha entered the first YA-1 in the Mt. Fuji Ascent Race and won. From there on, our employees moved with determination from one challenge to the next, working as a team, sharing victories and setbacks.
Yamaha's in-depth knowledge of 2-stroke technology led to the Company's diversification in 1960 into the outboard engine market. 1970 witnessed the launch of the 650cc XS-1, Yamaha's first 4-stroke motorcycle, and during this decade the company diversified into the manufacture of a range of new products including All Terrain Vehicles, golf cars, generators and industrial robots.This was followed in the 1980's by the development of high-performance car engines and water vehicles.